la44 Privacy Policy — Your Information Is Protected

Last Updated: January 2026

1. Introduction & Scope

la44 ("we", "us", or "the platform") provides a safe and reliable online betting and casino experience for users in Bangladesh. This Privacy Policy ("Policy") describes what information we collect about you when you use la44's website and services, how we use that information, and how we keep it secure.

By browsing the la44 website or creating an account, you are considered to have accepted the terms of this Policy. If you do not agree to these terms, please refrain from using our services.

This Policy applies only to la44's own services and not to any third-party websites or services. We reserve the right to update this Policy at any time, and any changes will be announced via a notice on the website.

2. Information We Collect

2.1 Information You Provide

When registering an account on la44, using our services, or contacting us, you may voluntarily provide the following information:

Name, email address, and mobile number
Date of birth and age verification details (we only serve users aged 21 and above)
Financial transaction details such as bKash, Nagad, Rocket, Upay, or bank account information
Identity verification documents (National ID card or passport)
Messages and complaints sent to customer support

2.2 Automatically Collected Information

When you visit the la44 website, certain information is collected automatically:

IP address and device type
Browser type and operating system
Pages visited, duration, and navigation data
Cookie and session data
Gaming activity and betting history

2.3 Information Received from Third Parties

Where necessary for identity verification, fraud prevention, or confirming financial transactions, we may collect required information from approved third-party service providers.

3. Purposes of Using Your Information

la44 uses your personal information for the following purposes:

Account Management: To create, verify, and maintain your account.
Service Delivery: To process betting, gaming, and financial transactions.
Age Verification: To ensure that only users aged 21 and above are using the services.
Security & Fraud Prevention: To ensure account security and detect unauthorized activity.
Customer Support: To promptly resolve your questions and complaints.
Legal Compliance: To comply with applicable laws and regulations.
Service Improvement: To conduct analysis aimed at enhancing the user experience.
Responsible Gaming: To monitor your gaming behavior and provide support where needed.

We will never use your information beyond the purposes stated above or sell it to third parties.

4. Information Sharing & Disclosure

4.1 Sharing Information with Third Parties

la44 may share your information with the following parties on a limited and necessary basis:

Payment Processors: bKash, Nagad, Rocket, Upay, and approved banks — to complete transactions.
Identity Verification Services: To complete the KYC process.
Technology Service Providers: Companies that assist with website operation and security maintenance.
Law Enforcement Authorities: When a valid legal directive or court order exists.

All third parties with whom we share information are contractually bound to uphold our privacy standards. We never sell your information for marketing purposes.

4.2 Legal Obligations

We may be required to disclose information in accordance with a court order, government directive, or applicable legal requirement. In such cases, we will endeavor to notify you where possible, though legal restrictions may prevent us from doing so.

5. Data Security Measures

la44 uses industry-standard security technology to protect your personal information. Our security framework consists of the following components:

SSL/TLS Encryption: Strong encryption is applied to data transferred between the website and servers.
Encrypted Database: Stored information is held in encrypted form.
Access Controls: Only authorized personnel can access your information.
Regular Security Audits: Regular security testing is conducted to identify system vulnerabilities.
Two-Factor Authentication (2FA): An additional layer of security for account login.
Firewall & Cyber Protection: Advanced firewall systems to block unauthorized access.

However, no system on the internet can guarantee complete security. While we take every precaution, you should also keep your password secure and report any suspicious activity to us immediately.

6. Cookie Policy

6.1 What Are Cookies?

Cookies are small text files that your browser saves to your device when you visit our website. They help improve your browsing experience and ensure the website functions correctly.

6.2 Types of Cookies We Use

Essential Cookies: Required for the basic functionality of the website — the site cannot work properly without them.
Functional Cookies: To remember your preferences and settings.
Analytics Cookies: To understand website usage and improve our services.
Security Cookies: To detect fraud and keep accounts secure.

6.3 Managing Cookies

You can accept or reject cookies through your browser settings. However, disabling cookies may cause some la44 services to not function correctly.

7. Data Retention Period

la44 retains your personal information for as long as it is necessary:

For active accounts: for as long as the account remains open and thereafter as required by applicable law.
Financial transaction data: for the period specified by legal obligations.
Customer support data: for a reasonable period after the issue is resolved.
After account closure: for the period required for legal, regulatory, or fraud-prevention purposes.

Information that is no longer needed after the specified period is securely deleted or anonymised.

8. Your Rights

As a la44 user, you have the following rights regarding your personal information:

Right of Access: The right to know what information we hold about you.
Right to Rectification: The right to request correction of inaccurate or incomplete information.
Right to Erasure: The right to request deletion of your information in certain circumstances (where no legal obligation to retain it exists).
Right to Object: The right to object to your information being used for certain specific purposes.
Data Portability: The right to receive your information in a structured, machine-readable format.
Marketing Opt-Out: The right to opt out of marketing communications at any time.

To exercise any of the above rights, please contact us at [email protected]. We will endeavor to respond to your request within 30 business days.

9. Privacy of Minors

la44 strictly prohibits providing services to anyone under the age of 21. We never intentionally collect personal information from minors. Age verification is mandatory at the time of account registration.

If we become aware that a minor has created an account, that account will be closed immediately and all associated information will be deleted.

10. International Data Transfers

la44's services are primarily intended for users in Bangladesh. However, our technology infrastructure may operate on servers located in various countries. In such cases, we ensure that appropriate security measures are maintained during data transfers and that data protection standards are upheld.

11. Third-Party Links

Some game content on the la44 website is powered by Pragmatic Play, Spribe, PG Soft, JILI, or other game providers. These providers may have their own privacy policies applicable to their services. la44 is not responsible for the privacy practices of third parties.

Payment processors such as bKash, Nagad, Rocket, and Upay have their own privacy policies that will apply to their respective services.

12. Changes to This Policy

la44 reserves the right to amend this Privacy Policy at any time. For significant changes, we will:

Publish a notice on the website's main page.
Endeavor to notify registered users by email.
State the date of the change at the top of this page.

Continued use of la44 after any changes will be taken to mean that you have agreed to the updated Policy.

13. Responsible Gaming & Data Protection

la44 believes that responsible gaming and data protection are closely linked. We use information relating to your gaming behavior to:

Identify problematic gaming behavior and provide necessary support.
Honor requests for self-exclusion or limit-setting.
Ensure a safe and fair environment.

For more information on responsible gaming, please visit our Responsible Gaming page.

la44's Privacy Policy — Your Information Is Our Responsibility